Dubai, United Arab Emirates – Wyndham Hotels & Resorts, the world’s largest hotel franchising company with approximately 9,100 hotels spanning more than 95 countries, is further strengthening its position in Türkiye reaching approximately 105 open and operating hotels and a development pipeline of approximately 20 additional properties. The latest openings are part of Wyndham’s continued expansion plan in Türkiye, where the company is the largest international hotel group by number of properties.
Wyndham celebrated its 100th hotel milestone with the addition of the 176-room new construction Days Hotel by Wyndham Istanbul Esenyurt, followed by the opening of Ramada by Wyndham Karapinar in Central Anatolia; Istanbul New Airport Hotel, Trademark Collection by Wyndham; and the upscale Wyndham Afyonkarahisar Thermal & Spa, amongst other new hotels. Wyndham’s portfolio in Türkiye, its fifth largest market globally by hotel count, now includes hotels in more than 45 cities and sought-after destinations across the country, ranging from economy to upper-upscale accommodation options.
In 2022, Türkiye received over 51 million inbound visitors and is targeting 60 million in 2023. Almost 5 million arrived from the Gulf and Middle Eastern countries, with this figure expected to reach 6 million in 2023. The country remains a leading performer among European markets, with strong occupancy rates driven by domestic and international demand.
Panos Loupasis, Market Managing Director Türkiye, Middle East and Africa, Wyndham Hotels & Resorts, said: “Our milestone expansion in Türkiye not only reflects our commitment to this vibrant market but also underscores Wyndham’s strategic growth efforts across the wider region. As Türkiye continues to attract millions of visitors, including a rising number from neighbouring Gulf and Middle Eastern countries, our diverse portfolio of over 100 hotels spanning across 10 brands stands ready to welcome travellers from around the world. We see our market growth as an opportunity to bridge cultures and offer a gateway to the rich experiences that both Türkiye and other regions have to offer.”
Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts, said: “From culture-rich destinations to beautiful coastlines and buzzing cities, Türkiye has something to offer to every type of traveller. Surpassing the 100th hotel mark in the year the Republic of Türkiye celebrates its 100th anniversary makes this milestone even more special. Together with our talented team based in Istanbul, we remain committed to expanding our offerings and look forward to building on our success with our trusted hotel partners in one of the world’s most exciting destinations.”
Wyndham hotels in Türkiye participate in Wyndham Rewards®, the award-winning hotel loyalty programme offering over 103 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally.
Source : Zawya